Born from Football
The energy, identity and emotion of this beautiful game are at the heart of everything we create.
Our Story
It started in Europe. It belongs to India.
We are two graduates from IIM Indore. One of us grew up obsessed with football. The other barely knew the offside rule. Last year, on a student exchange programme, we travelled across Europe together - and something shifted.
Walking through Barcelona's Gothic Quarter, standing outside the Allianz Arena in Munich - we realised that a city's soul and its football club are the same thing. The architecture shapes the colours. The history shapes the crest. The streets explain the style of play.
Back in India, we saw a gap nobody was filling. You either pay a fortune for Nike or Adidas, or you settle for a poor replica. There is no middle ground. No brand making jerseys that are thoughtfully designed, story-driven, and worthy of India's climate and curiosity.
So we built one. CATEN8 - named for the way everything connects together - each jersey is a city: its architecture, art, history, and character, woven into every stitch. You don't need to follow football to wear one. But if you're curious, you'll find a whole world inside it.
Our ambition doesn't stop at the final stitch. We want to build something that moves India closer to football - through design, through story, through the kind of clothing that makes you ask questions about a city you've never been to. This is just where it starts.
